date:May 09, 2014
last year, compared with 8.9% in 2012 and 13% in 2011. Competition across Asia was intense, while Europe was difficult as discounters squeezed it on prices, Nestle said in February.
More troubling for Nestle is the single-serve category, which the company created with the 1986 introduction of Nespresso machines and has dominated ever since. There, its lost as much as 20% points of market share in some key countries to copycat capsules made by both Mondelez and Master Blenders, according to esti