date:May 09, 2014
imental in their search for exciting and unusual new flavours.
Orwells packaging and marketing support reflect the brands strapline The traditionally untraditional cider.
The classic brown glass bottle, which has a suggested take home retail price point of 1.89, features a fusion of traditional and contemporary imagery.
A summer launch campaign will focus on on-trade sampling activity and support for stockists including the provision of POS materials with shelf-barkers and posters featuring l