date:May 09, 2014
s of the adult population now including cider in their drinks repertoire.
Flavoured cider is now the biggest sector accounting for approaching half (44%) of take home premium glass bottled cider sales, and with flavoured cider sales up 44% its also been the powerhouse of the category during the past year.
This demonstrates that there is still plenty of stretch within the cider category to accommodate this new spirit cider sector which brings together two categories which are both credible and