date:May 12, 2014
is (to) pass through that high milk cost of $24 and run the risk of destroying demand, he said. The other is to not pass it through, and sort of try to maintain historic price levels that we have, and destroy margin.
Mr. Tanner said retailers are absorbing some of the cost increases.
Everybody is really price-sensitive in the market because we know that there are certain price thresholds that we cant cross or it starts to impact the demand more so than others, he said.
The loss of nearly $9