date:May 12, 2014
Heineken NV, the worlds third-biggest brewer, is investing in Nigeria on bets that economic expansion will increase consumption in Africas second-largest beer market, helping to boost profits.
Heineken, which is the majority owner of Nigerian Breweries (NB), Nigerias largest brewer by volume and market value, is confident in the Nigerian market based on its potential, population growth and rising urbanisation, Jean-Francois van Boxmeer, chief executive officer of Heineken, said in an interview