date:May 12, 2014
he rate in South Africa, meaning the potential for growth remains huge.
Analysts say that as Nigerias middle class grows, they are becoming more brand conscious and are targeting aspirational brands such as Heineken, which costs between N500 ($3.1) and N2,000 ($12) per bottle in trendy bars across Nigerias major cities.
Heineken has spent over N1 billion to develop sorghum as a substitute for imported barley in some of its major brands in Nigeria over the past decade. The company plans to sign