date:Jul 19, 2012
ustralia's milk sales take place in supermarkets, a majority of which is cheaper than private-label milk.
The move comes right after Australian beverage heavyweight Lion made the first major move towards disrupting the milk manufacturing process by offering permeate-free milk under its brands.
Beginning 1 July, consumers of the countrys two largest brands, Pura Milk and Dairy Farmers (which Lion owns) are being offered without permeate, a watery byproduct of milk production.
Lion called the s