date:May 14, 2014
r the summer months ahead.
The packaging is designed to provide visual appeal, while remaining consistent to the No Fear brand.
The launch of this new flavour follows on from a busy year of NPDs for No Fear Extreme Energy and the brand is showing no intention of slowing down, establishing itself as a major competitor in the energy drinks market.
No Fear brand manager Neal Haworth said:
The functional energy category is continuing to grow at an ever increasing rate (+10.5%YOY) and consumers a