date:May 14, 2014
folio. It introduced 937 new products in fiscal 2013, including 100 new Simple Truth items. Simple Truth is Kroger's organic foods brand, and it continues to grow at an impressive clip. The brand is expected to be worth $1 billion by the end of fiscal 2014.
In addition, as part of its digital initiatives, Kroger announced the acquisition of digital-coupon marketing provider YOU Technology. This acquisition will bridge Kroger's physical and digital operations. On top of that, the company will be