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Frugal U.S. consumers make it tough for food companies to raise prices
date:May 15, 2014
as it was in 2010 in the aftermath of the credit crisis.

So Chipotle Mexican Grill Inc, McDonald's Corp, Hillshire Brands Co and Kraft Foods Group Inc, all of which are raising prices, will be trying to retain consumers stuck with stagnant incomes and unhappy memories of the recession. Faced with little choice but to boost prices to cover the spike in costs for products like milk and meat, companies often are taking extra care to justify or soften the increases.

COLD CUTS AND BACON

Kraft has

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