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Cereal makers look to Latinos to help spur turnaround
date:May 16, 2014
Despite some struggles in recent years, the $12 billion ready-to-eat breakfast cereal market is poised for a return to growth, according to a report from Packaged Facts. The breakfast cereal market is expected to experience cumulative growth of 10% during the 2014-18 forecast period and will reach $13 billion in 2018, Packaged Facts said.

Latinos may help lead the turnaround. David Sprinkle, research director for Packaged Facts, said cereal marketers will benefit from the increasing demographic

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