date:May 16, 2014
been a 1.5% increase in online sales.
Falling FMCG prices in French hypermarkets and supermarkets may be leading to the rise in sales volumes. Since Christmas, Leclerc, Auchan and Casino have responded to market-leader Carrefour's price cuts in late 2013 with cuts of their own.
As Carrefour regains market share, Leclerc and Auchan have become more restless, Yves Marin, senior manager at the Kurt Salmon consultancy told Reuters, signalling the beginning of a price war.
The price war is contin