date:May 16, 2014
The messaging from Dorset Cereals highlights its latest Tasty Toasted range to its muesli portfolio.
The new range boasts a lighter texture and crispier crunch to draw more consumers into the muesli category.
The launch of the Life Begins at Breakfast campaign capitalises on the consumption of oats being a growing trend, especially as consumers are much more health conscious.
They also become increasingly concerned with their health as they get older demonstrating the importance of a healthy