date:May 16, 2014
nd repeat sales, so it made sense to build on the momentum were experiencing.
Were confident that launching our new positioning through TV, online and on pack and introducing new type of muesli in Tasty Toasted will help to drive sales.
Our positioning has researched extremely well with our target consumers who have really responded to life begins at breakfast as it reflects their attitude in taking breakfast seriously and giving you a great start to the day.
The new TV advert aired on 12th