date:May 16, 2014
and farmed salmon improved.
There is significant opportunity to offer wild salmon as a fixed-weight frozen item. Retailers who expanded their offering to additional species, such as keta or pink, have better frozen seafood performance.
BOC retailers promoted salmon more frequently over longer time periods but at smaller discounts for overall better sales and profit performance.
BOC retailers in cod sales generated better total finfish category sales:
BOC promoted cod twice as oft