date:May 19, 2014
Rising competition hasnt bitten into breakfast sales for Jack in the Box. The fast-food chain said the day parts performance improved during the companys past quarter, even with Taco Bells national breakfast launch in March.
An all-day a.m. menu and fresh product preparation drive a strong breakfast program for Jack in the Box, said Lenny Comma, chairman and chief executive officer, during a May 15 call with financial analysts to discuss second-quarter earnings.
Breakfast is 22% of our mix, Mr