date:May 19, 2014
good. Entitled Little Help, the spot will air in over 15 markets.
The global deal between Mondelez International, OREO and Paramount Pictures was negotiated and executed in collaboration with LiquidThread, the brand content division within Mediavest.
OREO is one of Mondelez Internationals billion-dollar brands, with more than $2 billion in global annual net revenues. OREO celebrated its 100th birthday in 2012.