date:May 19, 2014
wine taste, which is evidenced by shoppers move towards fruiter styles of alcoholic drinks.
The launch of Blossom Hill Sun-Kissed Red White wines are set to appeal to changing consumer taste and recruit new adult drinkers to the wine category.
The research also reveals that 1.8m UK households only drink ros wine and are resistant to traditional red and white varietals.
Blossom Hill Sun-Kissed Red White wines are an alternative as they offer a fruitier style of red and white wine, as well a