date:May 19, 2014
s appealing to loyal Blossom Hill consumers who purchase the brands ros varietals.
The launch of Blossom Hill Sun-Kissed Red White varietals coincides with Blossom Hills packaging refresh across its entire wine portfolio.
The new vibrant pack label leverages the brands wine credibility, communicating its distinctive fruitier wine taste and creates strong stand-out on shelf.
Kevin Chinn, marketing director at Percy Fox Co. said:
The refreshing, fruity tasting notes of Blossom Hill Sun-Kisse