date:May 20, 2014
An annual study carried out by Brand Finance, an independent intangible asset valuation consultancy, has reported that Carrefour is the ninth most valuable French brand. The red-and-blue logo of Carrefour was assessed as the most powerful of all French retailers' logos.
BNP Paribas possesses still, according to the findings, the most valuable French brand of all, which is worth 14.7 billion. The telecommunications brand Orange is on the brink of surpassing the bank however the firm has seen