date:May 20, 2014
Heineken is urging cider drinkers to Get the Kiwi taste for adventure in a 3 million launch campaign for Old Mout, New Zealands No 1 packaged cider brand.
The support, which launched on May 5, will embrace out of home (OOH) and print media while in-outlet visibility, sampling and digital marketing will drive trial and awareness amongst target consumers in the rapidly- emerging World Cider segment.
Michael Gillane, brand director-cider at Heineken said:
The campaign brings to life the quirky,