date:May 20, 2014
Greene King is launching its first ever price-marked packs with Greene King IPA and Belhaven Best cans.
Both brands will be available as price-marked packs exclusively in the convenience channel and are aimed at giving shoppers confidence that they are receiving good value for money as well as helping increase sales for retailers.
The launch of price marked packs on two of Greene Kings flagship ales is timed to take advantage of the growing opportunity for ales in this channel.
The ale market