date:May 21, 2014
igned to deliver the taste of home-cooking in a way that meets the needs of cash-rich, time-poor consumers who will pay for convenience, the survey said.
Maggi was followed in the food brand survey by Knorr (a Unilever brand) with 1,688 million consumer reach points, and Lays (a PepsiCo, Inc. brand) with 1,514 million consumer reach points. Rounding out the top five were Kraft, with 1,234 million consumer reach points, and Nestle, with 924 million consumer reach points.
Bimbo ranked No. 7 amon