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Bimbo, Oreo, Lay’s recognized for brand footprint
date:May 21, 2014
g food brands (and No. 20 among all fast-moving consumer goods brands) with 897 million consumer reach points, up 1% from 2012. Oreo, a Mondelēz International brand, finished just behind Bimbo with 883 million consumer reach points, but attracted more new shoppers than any other brand in the top 50 F.M.C.G. ranking having grown 10% between 2012 and 2013.

Oreos greatest success story is in China, where the brand has become the No. 1 biscuit, the survey said. It now sits at position No. 17 in th

12/21 09:49