date:May 23, 2014
rates and are also low in sugar and saturated fat.
The launch comes after a years work with consumers, understanding their attitudes towards our brand, fish and the lunchtime meal occasion.
This is a genuine innovation which meets a real consumer need within the sector and will boost sales for retailers.
John West currently holds a 30.4% share of the canned fish category, which is currently worth 516m in the UK and continuing to grow year on year.
Over 80% of households buy canned fish every