date:May 23, 2014
etween Alcohoot and Pernod Ricard -- the first such collaboration between a spirits wine company and a breathalyzer company is designed to promote responsible consumption.
We were impressed with the innovative nature of Alcohoot and the entrepreneurial spirit of their team, said Bryan Fry, president and CEO, Pernod Ricard USA. Alcohoot engages people and has the potential to change behavior; it fits todays lifestyle and is totally in line with Pernod Ricards strong sense of ethics and our ove