date:May 23, 2014
rall commitment to fight against irresponsible consumption of our products. We believe our employees have an obligation as ambassadors of our industry to promote responsible drinking. Now, with Alcohoot, we have another tool to help them spread the word.
The Alcohoot/Pernod Ricard collaboration will include co-promotional activities designed to change behavior and promote responsibility. Initial work includes a video that depicts how Alcohoot can help to encourage responsible consumption.
Foll