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PRUSA Expands Responsibility Initiatives
date:May 23, 2014
owing are topline details on some of the other Pernod Ricard USA initiatives:

Employee Contest: Pernod Ricard USA issued a challenge to its employee to create marketing campaigns to help reduce underage drinking, drunk driving and binge drinking. The winning idea is expected to be implemented during the next fiscal year.

Retail Outreach: On May 6, the Pernod Ricard USA sales team began an effort to canvass nearly 15,000 retailers with the aim of distributing useful tools about responsible cons

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