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Sprouts Is Beating Whole Foods in Natural-Foods Price Battle
date:May 26, 2014
s use of promotional discounts -- something Whole Foods generally shies away from. If sale prices are excluded, Sprouts is only about 2 percent cheaper than Whole Foods.

Sprouts is being very aggressive, especially in produce, on being a value-oriented organic retailer, Bartashus said in an interview. Whole Foods may need to consider changing their strategy around sale prices.

As natural and organic foods go mainstream, Whole Foods has already been lowering its prices to appeal to more value-

12/24 08:11