date:May 28, 2014
Alpro is launching a pan-European marketing campaign that aims to inspire consumers to choose Alpro Big Pot soya alternatives to yogurt at breakfast time.
The campaign, called Alpro Tops, will reach over 40 million UK consumers over a four week period in May with a mix of digital and traditional media activity.
Alpro Tops hopes to encourage consumers to break their breakfast routine and get creative by adding plant-based combinations to their favourite Alpro Big Pot flavours.
A combination of