date:May 28, 2014
combination.
The activity will be promoted with a digital video seeded out via YouTube, Twitter and Facebook, a banner advertising campaign, blogger engagement, press advertising and PR activity.
The hashtag #alprotops will be used throughout the campaign for consumers to share and inspire each other.
The Alpro Tops campaign is the latest in a series of innovative initiatives from Alpro that tap into the latest social and traditional media trends to maximise word of mouth and educate consumer