date:May 28, 2014
across the main commuter routes, driving maximum awareness of juice on-the-go.
Only 17% of breakfast occasions currently include a fruit juice, representing a fantastic sales opportunity that we can help to unlock for retailers.
The Goodness on the Go campaign aims to highlight the convenient goodness of Tropicana Single Serve as people make their way into work, and will include escalator wraps, floor media, banners, in-store POS and digital ads.
Mr Goddard added: To maximise sales during thi