date:May 29, 2014
ly visible in the drinks aisle for capitalising on passing trade.
Guy Escolme, Western Europe innovation director said:
The introduction of the new Parrot Bay Passionfruit Caipirinha flavour is just in time for summer, providing an easy way for retailers to capitalise on summer passing trade.
Theres a big buzz around Brazil for 2014 as well, making the Caipirinha the perfect choice for shoppers wanting to get a taste of the action.