date:May 30, 2014
explained in response to an analysts question on what categories are attractive to TreeHouse from an M.A. perspective. What you would like to see is a substantial category that still has growth, that still has opportunity for segmentation, that there is a great branded leader pioneering in innovation and consumer communications via advertising or other means, and that there is a big enough profit pool that you want to split the profits. So a portion like single-serve coffee as opposed to big can