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Amstel: time well spent
date:May 30, 2014
ew masters since 1870 and, at the same time, creating a convenient bottle for daily consumption at home and outdoors.

THE SOLUTION

This project involved a full packaging design system. The bottle was given an especially premium look by means of detailed and glasslike engravings which underline the brands heritage, brand elements such as the brew master tradition and the Amstel brewerys year of foundation. These have been aligned with a label design which gives premium status to the product usi

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