date:Jun 03, 2014
Global Brands is celebrating the heritage of the Hoopers brand with the launch of a new embossed bottle design, developed to bring the story of the brand to life on-pack.
Available from the end of May, the new Hoopers bottle draws on old style brewing traditions and celebrates the story of William Hooper, who spent the 19th Century travelling the globe in search of new flavours he could bring back to British drinkers.
Inspired by the hoops used in barrel making, which gave rise to Hoopers surn