date:Jun 04, 2014
jkr have revamped the packaging for Sourz, giving it a new look with stronger behind-bar impact and improved differentiation.
The new design was inspired by the hand stamps that are often seen in nightclubs, and uses a specialist ink that glows under UV light.
Our challenge with Sourz was to balance fresh confidence and quality with a real sense of dynamism that would be relevant and appealing to the target market.
Daniela Nunzi-Mihranian, creative director at jkrWe put the Sourz logo at the