date:Jun 05, 2014
ves by Smucker, seen as an industry trendsetter, have triggered similar adjustments by other U.S. roasters.
But still stinging from the consumer backlash in 2011, other coffee firms may be more reluctant than ever before to follow suit.
No one really ever wants to take pricing (action) in a declining volume category, said Jonathan Feeney, food and beverage analyst for Athlos Research in Wayne, Pennsylvania.
By dipping its toe in the water, Smucker will measure both its customers' willingness