date:Jun 05, 2014
to accept higher prices and its rivals' readiness to follow.
Hopefully the private label and other coffee processors follow. If they don't, you'll see a lot less Folgers sold and they'll have to respond, he said.
CONTRAST TO 2010
Smucker has implemented the price hike four months after futures prices started surging as a drought scorched crops in Brazil, the world's No. 1 producer, reflecting greater caution and concerns about losing sales, experts said.
That is in stark contrast to May 2010