date:Jun 05, 2014
when the firm made its first price hike in the early stages of a prolonged futures rally. Over the next 12 months, it raised prices four times by a combined 38 percent.
All of the (roasters) are leery of price raises because they're concerned it will further decline their canned (coffee) sales, said Sean Bredt, a vice president at Mother Parkers Tea Coffee, one of the largest North American private label roasters.
The root of the hesitation goes back to 2011 when U.S. retail coffee sales vol