date:Jun 05, 2014
umes measured in tonnes fell about 2 percent, ending at least three years of growth, as roasters implemented sweeping price hikes, data from beverage industry analyst Euromonitor shows.
Smucker's sales volume measured in tonnes fell 9 percent between 2010 and 2013 while rival Kraft Foods Group Inc lost almost 20 percent of its volume over the same period.
Roasters operating in higher-end markets have gained momentum, with Starbucks Corp growing its volume by 18 percent since 2010. The data exc