date:Jun 05, 2014
willing to pay more for speciality brands.
Consumer demand for speciality ciders is on the increase and particularly those offering a premium proposition.
The specialist and craft segment boosted cider volume by 18 percent and value by 28 percent last year alone, a trend set to continue as customers trade up their drinks choices.
With consumer confidence at its highest peak for six years, premium products will remain in high demand within the cider sector as more customers seek out new produ