date:Jun 06, 2014
invest in marketing as it maintains a high value strategy, the company said.
Larger competitor Pernod Ricard SA (RI), the maker of Martell cognac, reiterated yesterday at a conference in Cork, Ireland, that it doesnt expect an improvement in underlying trends in China this calendar year. Pernod has reacted to the slowdown in the country by creating less expensive variants of its spirits.
There is a big structural shift that happened in China that started a couple of years ago, Alexandre Ricar