date:Jun 09, 2014
esigned to appeal to consumers who are looking for something different but value premium, recognisable brands with heritage.
Blended Scotch now accounts for 50% of category sales and senior brand manager at First Drinks, Oliver Dickson said:
As people continue to seek out new Scotch whiskies, Grants Signature is an exciting proposition that brings something fresh to a burgeoning category.
Whilst its provenance is a safe, credible brand, Grants Signature extends its appeal to whisky enthusiast