date:Jun 09, 2014
athletes can take the heat.
Gatorade recognized that product perception is important, according to Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon.
As an endemic sponsor, one who is at the core of the sport, performance matters, Swangard said in a phone interview. If your shoe fails on the court, that looks bad on the shoe brand. If your endorser is struggling with cramps and appears to be using one product over another, theres risk to the per