date:Jun 09, 2014
ception of the products quality.
No Changes
Swangard said the social-media discussion probably wouldnt cause people to immediately change their sports-drink buying habits, but Jamess struggles did create an interesting dialogue.
Marketers want to engage consumers and this provides a unique vehicle for it, he said.
Gatorade has about 69 percent of the U.S. sports-drink market compared with about 29 percent for Powerade, according to Beverage Digest, a trade publication that tracks sales.
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