date:Jun 10, 2014
nnels, where different s.k.u.s and sizes will be required.
Although the microwave popcorn category has been declining, the company said it will continue to innovate there, too.
Frankly, we also recognize that the categorys been in decline, and thats why we felt the need to launch into ready-to-eat popcorn, but were going to continue to innovate in microwave, Mr. Driscoll said. We are going to continue to plow money into microwave, but were also moving into ready-to-eat because we think that th