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Nestle sees emerging markets as an e-commerce opportunity
date:Jun 10, 2014
The proliferation of mobile technology will drive the development of e-commerce in emerging markets, said Paul Bulcke, chief executive officer of Nestle. In developed markets, Mr. Bulcke sees the development of business plans being more complicated.

I do believe we have much more opportunity in the developing world in e-commerce, Mr. Bulcke said June 4 during a meeting with investment analysts. Why? Because, for me, e-commerce is going to lead our connection with the emerging markets, with emer

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