date:Jun 10, 2014
The liquid has been freeze filtered at -6C, where the vodka is chilled to below freezing point and passed through state-of-the-art charcoal filters to create a smooth taste.
Smirnoff White will be available in pop-ups in airports around the globe, where travellers can sample and purchase the vodka.
Steve White, Global Marketing Director of Diageo Global Travel and Middle East (GTME), said: Smirnoff White is a truly exciting vodka which reflects the pioneering spirit of Vladimir Smirnoff. The i