date:Jun 11, 2014
Carlsberg UK is launching Born to be Chilled, its first cross-portfolio campaign created by The Marketing Store.
Inspired by the idea of Total Refreshment and the notion that any drink served warm is sacrilege, Born to be Chilled aims to encourage consumers to enjoy this summer with a drink while experiencing a range of live music events.
As part of the campaign, XFM, the UKs leading indie, alternative and rock music station, will host five Born to be Chilled sessions.
Taking place in London